2026 Winter Olympics - Engages Your Greatness | TCLGlobal

IT's Your Greatness

Throughout the Olympic journey, TCL witnesses the passion, commitment, and sheer determination
that define the world's greatest athletes.
But we also know that greatness is more than the podium moments. From the dreams that illuminate our lives to the fire that fuels the Winter Olympics, TCL celebrates the potential that lies within us all.

Because it's not just greatness we admire-it's your greatness we ignite

Team TCL

Team TCL embodies the extraordinary, comprised of trailblazers who dare to go beyond limits and embrace the spirit of "Inspire Greatness".
From athletes who constantly raise the bar both on and off the field, to people who bravely push boundaries in their daily lives, and TCL products that surpass the imagination through technology – all are part of Team TCL.
Driven by a relentless commitment to innovate, TCL doesn't just enable athletes to rise to new heights – it empowers everyone to pursue their passions and shape the next chapter of what can be achieved.

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Uniting with Eileen Gu to Inspire Greatness

We're proud to welcome Eileen Gu to the TCL family as our Global Brand Ambassador!
We're uniting with the Olympic champion freestyle skier to change the world through passion and courage.
Eileen's passion for progress pushes her to try new tricks, and that same fearless attitude drives our relentless innovation.
Witness each moment of aspiration and triumph at the Olympic Winter Games Milano Cortina 2026 with TCL.

On the Road to Milano Cortina 2026

Five Artists, Five Igloos, Five Inspiring Stories
Join 5 unique artists in TCL Winter Wonderland's continent-inspired igloos! Hear each artist's unique origin, and discover how their culture intertwines with TCL to spread the Olympic spirit.
See Milan's Christmas Tree & Wishes for Greatness Light Up!
Watch Milan's iconic Piazza del Duomo come to life with a 29-meter-tall Christmas tree, five continent-inspired igloos, and TCL's Wishes for Greatness.
Makes Wishes For Greatness Come True at TCL's Winter Wonderland!
Watch real-life wizard Xavier Mortimer transform into Santa Claus and bring spellbinding illusions to the heart of Milan. Blending festive spirit with Wishes for Greatness, he fills the square with laughter, wonder, and a little delightful confusion.

TCL Inspires Greatness on Olympic Day with Urban Theory
This Olympic Day, watch TCL and Urban Theory light up theiconic TCL Chinese Theatre in Los Angeles and the DiMilano Cathedral in Milan with a jaw-dropping flash mob performance.
Make Your Wishes for Greatness Come Alive with TCL
In Milan's Piazza del Duomo, thousands shared their wishes. And now, those wishes are traveling like a global relay. One voice passed to the next. One spark inspires another. Until individual dreams unite into one
This New Year, Fall In Love With The Moments That Connect Us
From different worlds come different wishes, yet two hearts move in harmony — their moments intertwining through every glance, sound, and screen. As the New Year commences and the Olympic Winter Games Milano Cortina 2026 approach, we look back with gratitude for the moments that lit up 2025.

TCL x Olympic Museum

Artwork by Zeina RASHID(JOR), Olympian Artist, in collaboration with Bubblegum
Presented by TCL x Olympic Museum
The Olympian Artists Programme is a flagship initiative of the Olympic Museum