TCL Named the Official TV Partner of the NFL
Leading Electronics Brand and the National Football League Team Up for Long-Term Partnership
LAS VEGAS, NV, January 4, 2023 - TCL®, one of the world’s best-selling consumer electronics brands and leading technology companies, today announced it has been named the Official TV Partner of the NFL. The multi-year partnership is a significant move for TCL, a company that continues to dominate the television space as one of the top TV brands in North America. The announcement was made at the 2023 Consumer Electronics Show (CES) in Las Vegas.
This new partnership paves the way for TCL to reach the NFL’s massive fanbase with its premium, innovative big screen lineup, which will enhance their experience of watching America’s most popular sport from their living room. TCL’s commitment to make advanced technologies like QLED and giant screens up to 98” accessible to all fans will help the NFL continue to elevate fans’ experience and deepen their passion for the sport. The deal also gives TCL the ability to use the NFL’s marks and work with the league’s teams and players to market their award-winning products to consumers.
”TCL is thrilled to become the Official TV Partner of the NFL. With support of strategic partnerships like this, TCL can convey its formula for success - high quality, unmatched performance, and exceptional value - among consumers while also bringing unheard of scale to screen sizes up to 98-inches,” said Chris Hamdorf, Senior Vice President, TCL. “As our brand grows globally and our product offering expands beyond home theater, we are confident that aligning with the NFL will bolster our brand recognition and be a key partner as we kick off this next chapter for TCL.”
“The NFL is excited to welcome TCL as our Official TV Partner and look forward to our fans enjoying their technology through a superior television experience,” said Nana-Yaw Asamoah, Senior Vice President of Partnership Strategy and New Business for the NFL. “The NFL spends a lot of time evaluating potential partners to ensure their products, performance, and culture match our standard for excellence and TCL is a perfect fit so we look forward to helping them continue to grow their brand recognition and business.”
The partnership represents a culmination of the years of hard work TCL has spent in developing the largest television screens with the best display technology to bring home a world-class TV experience. Since its 2014 start in North America, TCL’s products have received high marks by consumer reviews and Net Promoter Scores, as well as rave reviews from the media for having industry-leading technology and features, earning the brand Editor’s Choice awards from almost every major news outlet.
Alongside TCL’s newest innovations and products at the 2023 International Consumer Electronics Show (CES), a special NFL section featuring player signings and meet ups will be located in the booth. Showcasing technology that delivers more immersive and impactful experiences in its home theater division, including expanded television offerings within the new S- and Q-Series lineups.
To see the full NFL player signing schedule and learn more about TCL’s latest product introductions, please visit booth #16915 in Central Hall at the 2023 Consumer Electronics Show January 5-8 in the Las Vegas Convention Center or visit go.tcl.com/ces.
About TCL
TCL Electronics specializes in the research, development and manufacturing of consumer electronics including TVs, mobile phones, audio devices, smart home products and appliances. Combining thoughtful design and innovative technology to inspire greatness, our lineup delivers must-have features and meaningful experiences. As one of the world's largest consumer electronics brands, our vertically integrated supply chain, and state-of-the-art display panel factory help TCL deliver innovation for all.
For additional product information, please visit www.tcl.com for the full portfolio.
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Press Contacts:
TCL
Rachelle Parks
858-212-1176
NFL
Alex Riethmiller
954-599-4154